
Leadership Team
An exceptional experience starts with exceptional leaders.
Hunter Ferrell
Chief Executive Officer
Hunter is a tenured executive having served as both CEO and CFO for various companies. He has a track record of growing customer centric businesses that provide tailored and professional services to his clients.
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Before starting Aspen, Hunter previously served as the Chief Financial Officer at Linux Academy from 2015 until 2019 when the company was acquired by A Cloud Guru and Bain Capital. In 2011, he co-founded and served as CFO of a safety systems company that was successfully exited in 2015 through an acquisition by a national firm.
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He holds a Bachelors Degree in Business Management from Texas Wesleyan University, and is an Advanced Finance Program graduate from the Wharton School of Business. He is also a member of Financial Executives International. He is a native Texan and currently lives in Colleyville, TX with his wife and twin daughters. He loves golf, cars, and watchmaking.


Eugene van Beljon
Chief Technical Officer
Eugene is a hardware & software engineer with 40+ year’s expertise in creatively designing, implementing and optimizing high volume network infrastructures, at the component level, to meet ever expanding global business needs.
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Before starting Aspen, Eugene served as the CTO of multiple businesses. Eugene has demonstrated abilities to conceptualize, design and implement his systems into a myriad of solutions for multiple industries including Pharmaceuticals, Logistics, Chemical, Petroleum, and Construction.
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These systems have been proven to create more value for clients; they are more reliable and infinitely more scalable than any solutions on the market today.
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Eugene is originally from South Africa and now lives in Grapevine, TX with his wife Elize. He loves to read, fish with his son and visit with his 7 grandkids.


Heidi Ferrell
Chief Operating Officer
Heidi has built up 20+ years of marketing, advertising, sales and customer experience. She has a proven track record with many years as a top individual contributor and sales leader. Along with her sales experience, she has extensive creative and brand strategy experience, which led her to starting and operating 2 successful businesses and assisted in a dozen others.
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She holds a Bachelors Degree in Business Management from Texas Wesleyan University. A passion of hers is in lending her expertise to the non-profit world. She has assisted several organizations in the DFW metroplex by raising hundreds of thousands of dollars to help children and families in need.
Encouraging others to take the leap, to grow and improve their organizations is in her DNA. She currently lives in Colleyville, TX with her husband, kids and 4 dogs. She loves to travel, read and volunteer.

